from Purpose to Narrative

Because Change Is Constant These Days

Our society is continuously evolving, and this poses new challenges for entrepreneurship. Finding purpose, a higher calling within the economic reality, becomes the new criterion for good and bad, right and wrong, the decision to buy or not to buy. It becomes the least common denominator in a pluralistic society. Everyone is affected, and everyone has to find their place within that framework.

Positioning Is a Strategic Communications Task

What does corporate positioning mean in a time where change is the only constant? Positioning is an expression of the connection between usefulness and purpose. Consumers today are not only buying a product, they are buying a change. Positioning therefore goes to the heart of all entrepreneurial activity.

Werter helps its clients find and define their useful role for sustainable transformation.

COMMUNICATE

Because Future Prosperity Is Based on New Information

Facts, figures, and data are hard currency when it comes to defining business models in times of change. This is why we never develop narratives and strategies from gut instinct – we rely on the analysis of quantitative and qualitative insights for long-term success. That is how we measure our own success, too.

New Information – Fully Considered and Fully Supported

In the advice they offer, our data scientists combine the highest scientific quality standards with a practical look at the task at hand. In collaboration with the experts at our partner institute, the Institute for Policy Evaluation (IPE), we put economic complexities and system effects on society as a whole at the center of our fact-based strategy consulting – and leave the conventional considerations of the old economy behind.

Evidence instead of Populism

In keeping with the “Regulatory Impact Assessment” method employed by the European Commission, Werter always takes a holistic view of transformation. After all, we firmly believe that evidence beats propaganda. Only those who can present well-founded scenarios will be able to discuss the future of their own business activities with media players and policymakers effectively and on equal terms. At Werter, strategy means understanding what the current situation is, what is coming, and why.

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