STRATEGIZE
Werter Helps Companies Find Their Place – and Keep It
from Purpose to Narrative
Because Change Is Constant These Days
Our society is continuously evolving, and this poses new challenges for entrepreneurship. Finding purpose, a higher calling within the economic reality, becomes the new criterion for good and bad, right and wrong, the decision to buy or not to buy. It becomes the least common denominator in a pluralistic society. Everyone is affected, and everyone has to find their place within that framework.
Positioning Is a Strategic Communications Task
What does corporate positioning mean in a time where change is the only constant? Positioning is an expression of the connection between usefulness and purpose. Consumers today are not only buying a product, they are buying a change. Positioning therefore goes to the heart of all entrepreneurial activity.
Werter helps its clients find and define their useful role for sustainable transformation.
SERVICES
Our Approach to Working with You
-
-
1
Purpose
From superficial commitment to a truly good cause
- Mission & Vision
- Social Listening
-
2
Narrative
Sound narratives
that stand up
to any debate- Message House
- Scenario Planning
-
-
-
3
Calculation
Quantitative and qualitative assessments for long-term success
- Framework Analysis
- Data Analytics
-
4
Model
Understand the effects of todays and tomorrows’ regulation
- Policy Modelling
- Impact Evaluation
-
-
-
5
Outcomes
Precise business results for all corporate divisions
- Workforce Analyses
- Retro-Planning
-
6
Implementation
Effective communication spaces that stand in line with your planning
- Stakeholder Engagement
- Transformation Monitoring
-
PROVE
Werter Develops Strategies Based on Facts, Figures, and Data
COMMUNICATE
Because Future Prosperity Is Based on New Information
Facts, figures, and data are hard currency when it comes to defining business models in times of change. This is why we never develop narratives and strategies from gut instinct – we rely on the analysis of quantitative and qualitative insights for long-term success. That is how we measure our own success, too.
New Information – Fully Considered and Fully Supported
In the advice they offer, our data scientists combine the highest scientific quality standards with a practical look at the task at hand. In collaboration with the experts at our partner institute, the Institute for Policy Evaluation (IPE), we put economic complexities and system effects on society as a whole at the center of our fact-based strategy consulting – and leave the conventional considerations of the old economy behind.
Evidence instead of Populism
In keeping with the “Regulatory Impact Assessment” method employed by the European Commission, Werter always takes a holistic view of transformation. After all, we firmly believe that evidence beats propaganda. Only those who can present well-founded scenarios will be able to discuss the future of their own business activities with media players and policymakers effectively and on equal terms. At Werter, strategy means understanding what the current situation is, what is coming, and why.
Learn more:
Tools
Our box of methods
- Subgroup analysis
- Trend forecast
- Time-series analysis
- Pricing models
- Regulatory cost analysis
- Market projections and analysis of elasticity of demand
Tactics & Planning
Werter Defines Entrepreneurial Purpose and Helps Share It with the World in an Effective Way.
from Outcomes to Implementation
Because Good USPs Alone
Don’t Make the Cut These Days
Omnipresent knowledge is just a click away in this digital world, and far-spreading mobility makes it available with just a tap on a smartphone. If you want to be part of the conversation, you need more than just good USPs – above all you need a highly tactical mindset and solid strategic planning: who are my opinion leaders? Where do they come together? What is the right time to seek out the spotlight – and when should it be avoided?
The dynamics of the internet have long spilled over into the analog business world. Traditional offline stakeholders in media and politics, chief editors or ministers, find themselves facing the same pace and fragmentation.
Synchronizing Interests and Channels
Werter identifies effective communication spaces for our clients and brings their planning in line with these. We use data-based influencer and channel identification methods for this. This way we can guarantee our clients the optimal use of resources and efficient processing of information.
your team
Handkerchief and Sneakers, Conservative and Green instead of Monotony and Empty Talk
your team
Because Anyone Who Approaches Transformation One-Dimensionally Loses
We build on a team of different perspectives and in-depth insights into various industries and roles – both within and outside of our organization. We bring the right people together to break down complex structures together, drive profound change, and achieve positive long-term results.
About: Frederike specializes in EU law and regulation. She designs perfectly tailored campaigns, positioning, and events for international decision makers in the political environment.
Before joining Werter she worked in the European Parliament for the Vice-Chair of the Legal Affairs Committee, stepped up efforts at the Department for European Policy Affairs of the German Bundestag and successfully ran a Bundestag election campaign.
Frederike is a political scientist, trained in Erfurt and holds additional qualification as a Public Affairs Manager for EU Affairs from Quadriga University Berlin.
Talk to me about: What values your company vision is driven by, how you envision the perfect event, the Berlin Bubble.
What I do: Listen, abstract strategy and mold it to fit your company.
My work in three words: Anticipate & tackle challenges.
About: Justus is Werter’s expert when it comes to detailed regulatory issues.
He is driven to delve deeply into the legal frameworks of a multitude of industries in order to provide his clients with the best possible strategy. Based on his deductions, he develops sustainable regulatory concepts and matching political narratives.
Justus has amounted on the dot expertise in recent years, particularly in the area of product regulation in the fast moving consumer goods sector. Prior to that, he gathered professional experience in the field of insurance regulation at a Munich-based insurance company.
Justus holds a master’s degree in international relations and international history from the London School of Economics and Political Science (LSE). He received his bachelor’s degree from Ludwig-Maximilians-University in Munich.
Talk to me about: Progressive regulatory models that create lasting impact.
What I do: Providing clarity in the regulatory jungle.
My work in three words: Organizing. Informing. Guiding.
About: Meike coordinates the nexus between regulation and political communication. In her work, she focuses on the implementation and coordination of European and German regulatory processes. In addition to working on technical regulations such as ingredient regulation for FMCG, she develops tailored communication strategies to bring difficult-to-understand processes to life for all relevant stakeholders.
Previously, she was a research associate at the Department of Political Science at the University of Passau and researched, published, and taught in the areas of technology regulation. Additionally, she organized PR events in project management for a Munich-based car manufacturer.
Meike holds a Master’s degree in Government and Public Policy from the University of Passau and a Bachelor’s degree in North American Studies from Ludwig-Maximilians-Universität Munich.
Talk to me about: How we can find the perfect position for your expertise in Berlin, the next legislative process and the perfect to-do list.
That’s what I do: Structure complicated content.
My work in three words: Never losing sight of anything.
About: Nadja specializes in communication campaigns and strategies. Clever concepts, clear content, and their practical implementation in the field of tension between politics, business, and society are her focus.
Before joining Werter, she coordinated meetings between diplomats in an embassy, wrote investigative texts for Sueddeutsche Zeitung, created, and communicated content for two state parliament offices and gained a network in a DAX 40 company. At ORCA Affairs, Nadja developed high-profile campaigns and implemented them digitally and in the form of events.
Nadja studied political science in Mannheim. With a double degree at the University of Konstanz and the University Pompeu Fabra in Barcelona, she completed her master’s degree with a focus on international relations and European integration.
Talk to me about: The strategy and communication to achieve your goals, persuasive campaigns, and the new political world.
What I do: Think, create content, and communicate.
My work in three words: Challenging. Versatile. Intertwined.
About: Björn‘s expertise are political narratives and strategies. He loves to develop compelling arguments for difficult issues.
Before joining Werter, he gained initial experience at the Hessian State Representation in Berlin and with a defense policy spokesman for a parliamentary group in the German Bundestag. At the Federal Ministry of Defense, he dealt with the regulatory framework for procurement procedures. He then worked for a political foundation in Washington, D.C., where he briefed staff members of U.S. politicians and ministries on issues of German foreign and security policy. He then went on to work as a personal assistant to a Bavarian state minister for several years.
Björn studied political science in Regensburg and received his PhD from the University of the Federal Armed Forces in Munich.
Talk to me about: The challenges politics, government, society and ultimately all of us face due to rapid changes: Turnaround in consumption, Turnaround in sustainability, Turnaround in times.
That’s what I do: Conceptualize, motivate, moderate.
My work in three words: Generate impact together.
About: Rahel is focused on the detailed analysis of complex issues and the associated abstraction of evidence-based content. She develops distinguished and concise arguments to convince decision makers and achieve regulatory goals.
Before joining Pivot, Rahel worked as a sustainability and communications officer at a chemical association. With them, she coordinated the development of a complex sustainability survey and accompanied relevant legislative processes.
Rahel holds a Research Master at Erasmus University Rotterdam. Prior to that, she completed two Bachelor’s degrees in Humanities with a focus on English Literature and Film at the University of Groningen.
Talk to me about: Regulatory detail and hit-or-miss statements.
That’s what I do: Understand, conceptualize ahead, realize.
My work in three words: Complex, eclectic, multi-layered.
About: At Werter, Cosima develops corporate strategies for transformation processes in the political sphere and takes on regulatory challenges. She accompanies legislative processes and develops position papers, regulatory models, and political narratives to position companies and their interests to hit their target where it matters. She focuses on analyzing complex issues and deriving convincing solutions.
In recent years, Cosima has been particularly involved in developments in environmental law and consumer goods regulation at the European and national level. Before joining Werter, Cosima worked as a management consultant supporting various companies in digital transformation processes. After being involved with several NGOs and foundations, she discovered her motivation for policy content and impact which she carries into her work at Werter.
Cosima holds a master’s degree in behavioral science from the London School of Economics and Political Science (LSE). She completed her Bachelor of Science in Psychology at University College London (UCL).
Talk to me about: Your current policy challenges and opportunities.
What I do: Critically reflect and assess to think ahead.
My work in three words: Sound. Strategic. Convincing.
your Career
We are always on the lookout for talents with vision and a desire for change.
Apply now on your own initiative or for one of the positions advertised below.
-
TRAINEE – Corporate und Public Affairs (m/w/d)
Within 12 months, you will learn all the skills required in strategic communications consulting as an important team member during in-depth on-the-job training.
Our values
Werter Believes in Policymaking with Clear Commitments
Our Values
Imagine This…
It’s a crisp winter day, and a man stands at the edge of a forest, armed with a snowball. Without saying a word, he throws the ball into the dense forest and hits a tree. Proudly he turns to his partner and exclaims, “I told you I would hit something!”
Would you trust this man’s promises for the future? Certainly not. We believe that nothing is less credible than a political and business decision-maker who refuses hold himself to measurable targets and instead sidesteps accountability with wishy-washy plans, the success of which can be manipulated later by claiming that the result was always the intended strategic aim. True to the idea that there’s bound to be something in there that works.
For an Institute of Policy Impact Assessments
Werter believes in policymaking with clear commitments. The societal and economic implications of every regulation must be modeled beforehand and then evaluated after the fact against clear KPIs. Like these “regulatory impact assessments,” Werter’s instrument of choice is policy impact assessments.
New Distance, Actively Shaping Transformation
We do not want to just sit on the sidelines of the transformation process, handing out unsolicited advice – instead we want to actively shape change. With the NEW DISTANCE initiative, we are giving this attitude expression. We want to dedicate ourselves here to the big challenges of our time from a new, critical viewpoint. NEW DISTANCE brings decision-makers from politics, business, and science together on neutral ground to develop new solutions together – and measure their success throughout the process.